Literally. In this case, death. And life. It all seems to blend together doesn't it? Today we celebrate the life of my wife's mother, my mother-in-law, Rita Londoner who passed early this morning. She was born 8-17-1930 and passed 10-19-2011. And what a life she had.
MJ Durkin is one of the most respected coaches on sales techniques in the United States, having many specialties, including how to ask for referrals. He spends most of his time these days traveling to corporate sales events, which include many network marketing companies, training their sales forces on the finer points of finding and closing deals. We all know how effective marketing is for any product or service. Getting the product and company names to become household words are extremely important for repeat business. Just look at all of the McDonald’s and Budweiser ads that you see every single day, and they are probably the best known fast food and alcohol suppliers in the country, if not the world. Yet, for both of them the day-to-day marketing is what keeps them on top of the industry. However, most small entrepreneurs are not in the position to do that kind of ad campaign. The cost is astronomical, although for them, so is the return. This is where MJ Durkin’s tips on how to ask for referrals become extremely valuable.
Very often we are not proud of our reactions and the things that we do or say in responding to others. It is programmed behavior but there is something that we can do about it.
Are you familiar with the term "not in my backyard" or sometimes called NIMBY? Here is a great example where it actually has a positive spin!
When is the last time that you were completely frustrated by something not happening? What did you do at that moment? Did you keep you focus on the end-goal and stick with it, or did you turn away and just walk away from it? During his extremely entertaining performance Glenn Morshower made a comment in this regard that has really been hanging in with me ever since...
