Are You Online Or Offline? The Answer Is Both!

People do business with people, not websites.  The more high tech we get, the more high touch we need to be.  Your website is up and running.  You blog on a regular basis.  Your blogs are well thought out and over deliver with value.  Your facebook account is up-to-date and interesting.  You tweet often and are mastering Google ad words and your pay-per-click campaign is a well oiled machine.  Great!  Good for you.  You are doing everything right.  You are a current, hip, cutting edge entrepreneur.  Well done.   If it is working, don’t stop.
But that is only half of the big picture.
Don’t forget about human touch.  Belly to belly.  Old-school.  Eye contact.  Hand shakes.  Meet someone for coffee or tea.  Join your Chamber of Commerce.  I did.  Today, in fact.  I have lived in Ridgefield, Connecticut for 8 days and I joined my local chamber.  I will be a giver, a server, and a consistent contributor.  While I teach the online community how to master the language and posture of running a home-based business, I will help my neighbors, fellow business owners, and entrepreneurs with their online presence.  You can’t have one without the other.  Not in todays time.  You need to stand out.  So when people go to your website – let ’em know who they are dealing with.  Answer the phone every once in a while.  Give people your cell phone number.  (Well, maybe not everybody…)  Return calls.  Meet people for coffee.  And when you do – send them to your website.   You, Online & You, Offline.  People want to do business with you, not just your website.  Once they like you, and want to do business with you, then send them to your website.  For the folks that you do not see on a regular basis, you know – the ones out of town and in other countries – make sure you have a good website.  But if you like to do business within your community – join the chamber.
And take a picture with the executive director.
Drew Berman and Ridgefield, CT Chamber of Commerce Executive Director
I’ll let you know about my adventures at the chamber. I  might even write a blog on how to run a chamber event.  Only 8 days in Ridgefield and I love it already.  Any thoughts?

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Comments

  • Marion Roth September 5, 2009 at 1:46 am

    Drew, your energy and enthusiasm are inspiring and will help your business and our community in many ways. I am so happy that you’ve moved here. I know it will be a great place for your business and your family. I look forward to working with you and helping you get ‘high touch and high tech’. Oh, best wishes to you and your wife with the next little Berman. Lets talk about we can do together to introduce some of that motivational energy into our business community. If you’re new baby has not arrived by Sept 23rd at 7:30am in the morning, please come to the Rise & Shine breakfast with Nick Donofrio as speaker (see article in this weeks edition of The Ridgefield Press) at the Ridgefield Library . Call the Chamber to register, 438-5992.

    Reply
  • Marion Roth September 4, 2009 at 9:46 pm

    Drew, your energy and enthusiasm are inspiring and will help your business and our community in many ways. I am so happy that you’ve moved here. I know it will be a great place for your business and your family. I look forward to working with you and helping you get ‘high touch and high tech’. Oh, best wishes to you and your wife with the next little Berman. Lets talk about we can do together to introduce some of that motivational energy into our business community. If you’re new baby has not arrived by Sept 23rd at 7:30am in the morning, please come to the Rise & Shine breakfast with Nick Donofrio as speaker (see article in this weeks edition of The Ridgefield Press) at the Ridgefield Library . Call the Chamber to register, 438-5992.

    Reply
  • Drew September 8, 2009 at 2:32 am

    Hey there Marion. Thanks for the warm welcome. It has been a great transition. We look forward to our life here in Ridgefield. Lots to be excited about

    Reply
  • Drew September 7, 2009 at 10:32 pm

    Hey there Marion. Thanks for the warm welcome. It has been a great transition. We look forward to our life here in Ridgefield. Lots to be excited about

    Reply
  • Dave Marsh September 12, 2009 at 2:05 pm

    Drew, so much great advice here. I hope lots of people see it and let it sink in, including (and perhaps especially!) me. Joining the CoC is such a great idea–so obvious, but as a relative newbie, one that I never thought of.
    I’ll look forward to more great tips, including the one about how to run a Chamber event.
    See you in Fort Lee in November.
    Dave Marsh

    Reply
  • Dave Marsh September 12, 2009 at 6:05 pm

    Drew, so much great advice here. I hope lots of people see it and let it sink in, including (and perhaps especially!) me. Joining the CoC is such a great idea–so obvious, but as a relative newbie, one that I never thought of.
    I’ll look forward to more great tips, including the one about how to run a Chamber event.
    See you in Fort Lee in November.
    Dave Marsh

    Reply
  • David Emil Lombard September 15, 2009 at 3:04 pm

    Nice work, Drew. This is such a key topic right now. I go to events in Philadelphia and so often people get one side of this, but are totally missing or just learning about the other.
    A master networker, both business networkers and network marketers, knows that the best thing they can say in person isn’t their 30 second commercial (although appropriate at first), but ultimately, “If I’m speaking with someone, how will I know if they’re and ideal prospect or client for you?” Get out the note pad and write! This sort of pro networker knows that, after building trusted relationships, if he gives out the most referrals, he is going to get the most back. Now it comes full circle as that same guy is just exploring blogging, Twitter, and a nice website.
    And like you said, it definitely goes the other way around: people who do everything on the internet loose their confidence muscle for live engagement if they never do it.
    Great content so far and I’m excited to have you as a guest blogger on the new PowerPostureMarketing.com when it launches in a few weeks. I look forward to continually working together as we each give to our business communities!
    David Emil Lombard

    Reply
  • Beth Miller September 15, 2009 at 9:56 pm

    Wow Ridgfield you are so lucky you get to live with Drew Berman and be exposed to the most amazing health and wellness Company on the planet!
    Please go to http://WWW.ISAMOVIE.COM AND then call Drew to tell him what you liked best~
    I am off to join the Chamber now,
    Beth Miller

    Reply
  • Beth Miller September 15, 2009 at 5:56 pm

    Wow Ridgfield you are so lucky you get to live with Drew Berman and be exposed to the most amazing health and wellness Company on the planet!
    Please go to http://WWW.ISAMOVIE.COM AND then call Drew to tell him what you liked best~
    I am off to join the Chamber now,
    Beth Miller

    Reply
  • David Emil Lombard September 15, 2009 at 7:04 pm

    Nice work, Drew. This is such a key topic right now. I go to events in Philadelphia and so often people get one side of this, but are totally missing or just learning about the other.
    A master networker, both business networkers and network marketers, knows that the best thing they can say in person isn’t their 30 second commercial (although appropriate at first), but ultimately, “If I’m speaking with someone, how will I know if they’re and ideal prospect or client for you?” Get out the note pad and write! This sort of pro networker knows that, after building trusted relationships, if he gives out the most referrals, he is going to get the most back. Now it comes full circle as that same guy is just exploring blogging, Twitter, and a nice website.
    And like you said, it definitely goes the other way around: people who do everything on the internet loose their confidence muscle for live engagement if they never do it.
    Great content so far and I’m excited to have you as a guest blogger on the new PowerPostureMarketing.com when it launches in a few weeks. I look forward to continually working together as we each give to our business communities!
    David Emil Lombard

    Reply