Don Failla: It only takes three things…
“You know,” asks Don Failla, “it takes three things to be able to travel and go on vacation: time, money, and health. If I can show you how to have all three, would you be interested?” At this point he shows the person he’s talking with his card, and the 45 Second Presentation. It only takes 30 seconds to read it so he never gets the time objection. He can do this live, on the phone, local, or anywhere his business is operating.
Next question, “Have you ever thought what it would be like if you can Own Your Life?” This is the question that made Don Failla famous and has helped him own his own life. When you boil it down, excluding sleeping time, commuting time, working time and things you have to do each and every day of your life, most people don’t have more than one or two hours a day to do what they would like to do. And then, do they actually have the money to do it? Says Failla, “We have discovered a way a person can learn how to own their life by building a home-based business; and we have a system for doing it that is so simple anyone can do it. It doesn’t require selling, and the best part is it won’t take much of your time. If you are interested, I will get you some information.”
WOW! I’m in baby, all in. Read on.
Don Failla has a way with words…
At the beginning of his book, The 45 Second Presentation, he talks about the difference between direct sales, multi level marketing, and pyramid schemes. (Remember, folks, pyramid schemes are illegal.) He also talks about the importance of product movement – if product doesn’t move, no one gets paid. Period. But because “selling” triggers negative thoughts for a lot of people, he says this business is all about teaching.
IMPORTANT POINT: Let your sales come as the natural result of building the organization. More people fail than succeed by trying to do it the other way around – they
try to build the organization by emphasizing selling. Don’t try to sell the world on your program yourself. Remember that Network Marketing or MLM is building an organization in which a lot of distributors all retail a little. This is far better than a few trying to do it all.
Here’s the system in a nut shell. The assignment is to read the first 4 napkin presentations. The first one is the exponential growth of numbers. We are not talking about selling. We have not yet talked about product, or comp plan, or company for that matter. All we are doing is discussing the power of enrolling 2 and teaching them to get 2. Enrolling 3 and teaching them to get 3 and, enrolling 4 and teaching them how to get 4.
Drawn on a napkin it looks like this:
We then add one more column, using #5. 5 is the magic number. No matter how many thousands of people you have in your organization, you only can truly work with 5.
Consider the ARMY, the NAVY, the AIR FORCE, the MARINES, or the COAST GUARD. From the lowest private up to the top brass in the Pentagon, nobody has more than 5 or 6 people they are trying to DIRECTLY supervise. (There may be rare exceptions.) Think about it! Here we have West Point & Annapolis with over 200 years of experience each, and they don’t think anybody should supervise more than 5 or 6 people. So you tell me why people get into a Multi-Level Marketing organization and think they can effectively work with 50 people in their front line. They CAN’T DO IT! That’s one reason why a lot of them fail.
WIIFM? What have we learned so far from Don Failla and the teachings in his 45 Second Presentation?
- The power of the 45 second presentation only really takes 30 seconds!
- The network marketing industry, independent of whether you call it direct selling, MLM, or multi level marketing, it’s about teaching, not selling.
- Sales is a byproduct of building an organization.
- The real lesson is one of numbers – whether you need a team of 2, 3, 4, or 5, that is where you need to focus. Never focus on a team of dozens, hundreds, thousands, etc or you are destined to fail.
More to come!
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