Looking for examples of marketing strategies? You’ve come to the right place. We’ll get into a number of marketing strategies that prove to be quite effective but, from a marketing strategy perspective, have a tendency to be lost on network marketers. You see, in my experience, network marketers have a tendency to be far better networkers than they are marketers. Does that make sense? Is this effective?
It depends. Here are a few more words that will lead into examples of marketing strategies
Now, here’s how to close the gap.
What is a marketing strategy?
Only the top 1% (or maybe even less) of all network marketers and small business owners have access to a marketing team tasked with defining marketing objectives and creating a complex marketing plan for their multitude brands (including their personal brand). For the other 99%, rather than employing a wide variety of marketing strategies, it’s more important to focus on just a few proven examples of marketing strategies.
That said, many network marketers and small business owners confuse marketing strategies with ad campaigns. What’s the difference? A marketing strategy is an objective or plan for marketing products, services, and/or oneself. In contrast, an ad campaign, details the way your marketing strategy is deployed. A fine line, to be sure. But a necessary distinction, nonetheless. What you have to figure out is how to bring together your arsenal of various advertising campaigns in support of an all-encompassing marketing strategy, designed specifically to attract attention in the marketplace. Of course, sales follows all of this and is a completely different topic altogether.
Some examples of marketing strategies suggest capturing certain segments of the market. But, again, in an effort to focus on just a few proven examples of marketing strategies, most network marketing and small business marketing strategies should be more generic (and likely less costly). At the same time, while generic, be sure to describe precisely what your strategy is trying to achieve. Be clear, measurable, and time-boxed (set a deadline). Example: Increase product awareness among the health-conscious baby boomers by 30 percent in one year. Independent of these upcoming examples of marketing strategies, only with an eye on the target will your marketing strategies be anywhere near the bulls eye!
Examples of Marketing Strategies for the Network Marketer and Small Business Owner
- Increase Consumer Confidence – In a word, trust. Consumers’ trust is arguably your goal-number-1 among all examples of marketing strategies. Prospects and consumers can be flighty and are typically hesitant to trust a person or buy a product they know nothing about. Without much longevity in the marketplace, it’s imperative that you create a marketing plan that builds consumer confidence through trust, emphasizing the quality and value of your products, brand, and/or yourself.
- Increase Familiarity – Create awareness though buzz. Create a marketing campaign for your products, brands, and/or yourself through a wide array of channels and mediums that promote names and logos to create product familiarity and appeal. This is not particularity easy to do and could be either costly or time-consuming or both. At the same time, it’s very effective.
- Leverage Prospect and Consumer Emotions – Aside from the overly analytical, buying into a product, brand, and/or person is typically an emotional decision. Organizations large and small play emotions like a fiddle and you can too. All you have to do is create a marketing campaign that encourages prospects and customers to not think, but identify how they feel about your product, brand, or you. Taken a step further, you can create campaigns that actually suggest how they should feel.
- Overcoming Objections – While the sales team typically address objections (that, of course, could be the same “team” as the marketing “team – aka YOU!), an appropriately designed marketing campaign can also address objections right from the onset, assuming there are known concerns from the start. A marketing strategy that emphasizes warranties, money-back guarantees, testimonials, endorsements, and corresponding positive reinforcement not only can increase the trust factor and make the buying decision easier for existing customers, but it can also attract new customers who hadn’t previously considered your product, brand, or service.
- Deadlines! – Deadlines are frequently used simply because they work. Why do they work? Because, again, this taps people’s emotional side. Marketing strategies based on the idea of limited supplies, temporary price reductions, or other mechanisms that create a sense of urgency can provide a quick influx of customer interest.
If you have multiple strategies and objectives, be sure that they are consistent, not conflicting. Also, independent of the one or more of the aforementioned examples of marketing strategies you use, you may include information about:
- Product – product, brands, and/or services you’re marketing
- Price – what you will charge customers for products and services
- Promotion – how you will promote or create awareness of your product in the marketplace
- Place(distribution) – how you will bring your product(s) together with your customers.
These are referred to as the “4 Ps of Marketing.”
How are these examples of marketing strategies actually implemented?
This is a great question and one that really deals with how the rubber hits the road. In order to implement these example of marketing strategies, a number of decisions have to be made that will dictate your subsequent direction. Are you planning to market online or offline? Are you a social media guru? Are you a good writer or blogger? When was the last time you asked someone for their card or picked one up from a bulletin board and followed up with a call? Answers to these questions and more will dictate the multitude of implementation strategies that you should implement.
“Sounds complicated. Again, how am I going to know how to implement all of these examples of marketing strategies?”
Easy. My partners and I have put together a training video to explain just what you need to do. Some say this video alone could be worth thousands but we’re just giving it away. (We reserve the right at any time to pull this video – gone forever – so act fast!) No fluff. No spam. Your choice but if I were you I’d be clicking on this video link before you read to end of this sentence!
Best to you in all you do!
Tip ‘o the hat? If you enjoyed these examples of marketing strategies, please “tip” it by sharing it with your friends on Twitter and Facebook today. All you have to do is click the little “retweet” button or the blue “share” button on this post. If you have another favorite social network or bookmark site, you’ll probably find a quick link to it below. Color yourself encouraged! Thank you.
PS: A partner and I talked more on this topic over here. Please check it out, comment, like, and share!
Finally, please add your thoughts below about these examples of marketing strategies or other strategies that work for you!