Facebook content strategy part II: Stimulate interest

As I mentioned in my previous post, Stef has been learning how to create Facebook content that will effectively engage your audience. She learned Facebook content strategy tips from Pat Parkinson of PostPlanner.com. Pat has discovered the key to improving Facebook content to achieve your goals and build strong relationships.

Step 2 to improve your Facebook content

Once you have found your voice and identified your target audience, it is important that you stimulate interest among the people you are trying to reach. Experiment and tweak your Facebook content to find what works best. Here are a few options that tend to draw attention:

  • Offer contests – create an incentive for people to engage with your page.
  • Ask questions that relate to your audience’s perceived needs and wants. Fill-in-the-blank questions are effective as they encourage people to leave a comment.
  • Post visuals, photos and videos.
  • Think about what attracts YOU in your news feed? If something catches your eye and interests you, it is very likely the same tactics will stimulate interest with your target audience.

More Facebook content strategy tips

  1. When you are creating Facebook content, you should always be strategic. What are the wants and needs you are trying to fulfill? What message are you trying to convey? How are you different?
  2. It is imperative that you are authentic and transparent. This goes back to finding your voice. Dishonesty and being someone you are not is very obvious and you will end up alienating your audience. Someone reading your content will be interested in what you have to say, so be yourself.
  3. Done is better than perfect. Don’t spend too much time worrying about the perfect post or else you will stress yourself out and you are likely to procrastinate. All aspects of network marketing include experimentation. You learn best from your trials and errors.
  4. Ask useful questions of your audience. Don’t be too broad or generic. Show that you value your audience’s opinions and that you want to cater to their needs.
  5. Interact with fans and audience. I would argue that this is most important action you can take. Facilitating conversation and building relationships will benefit you the most in the long term.
  6. Grab your the attention of your audience.

    Did you learn something new from this series? Do you feel more prepared to effectively communicate with your market through your Facebook content? Comment on this post, I want to hear from you!

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