The Internet is rapidly becoming a part of everyday life. It is no longer a luxury, but a necessity in many aspects of society. Millions of people are Tweeting and sharing on Facebook on a daily basis. The fact of the matter is that your leads are out there just waiting for you to talk to them. You just need to know how to engage with them and get them to follow you. It’s not as hard as you think, but it does require some serious effort on your part if you really want to be successful.
As a follow up to part one, here is how to increase audience engagement and get followers part two.
Perhaps the most important is that you need to know where your audience is
You have to know what makes them tick and where they are. You don’t want your message to be falling on deaf ears every single day. Do some research and figure out what kind of social media platforms work best for certain demographics. For example, SnapChat is primarily used by younger folks, while Pinterest is used mostly by women in their 20’s and 30’s. If you want to become the go-to expert for men’s health and fitness… it’s probably not best to post your content on Pinterest. It’s important to research what kind of people you want to target and where they go. This way, you can be sure that your message is getting to exactly the right kind of people.
Another way to increase audience engagement is to get to know them on a personal level.
After you’ve targeted the right individuals, there are going to be more comments and shares and questions on your blog and social media pages. You need to make sure to reply back to questions and comments. Heck, you should even reach out to people who are followers or thinking about becoming followers. Show them that you’re their friend and mentor; earn their trust and help them out with their problems. I even like to wish my followers a happy birthday, simply because I want them to know that I am thinking about them. It’s simple and easy and a really great way to meet some fantastic people along the way.
If you want to get followers to your blog and social media sites, you need to be putting out more than just words.
It is a widely known fact that people prefer to see photos, videos, and other sources of rich media when they’re online. It’s easier for people to digest and a whole lot more entertaining than just a bunch of words on the screen. I really love infographics if you can work it into your message. Info graphics display minimal text, but really provide a lot of information. You can put charts and graphs that can help people get your message loud and clear. Consider starting up a YouTube channel like mine and make videos daily or weekly. After you’re done recording and publishing on YouTube, post the new video on Twitter, Facebook, and any other social media sites you like to use.
The world wide web is something so fantastic and magical. There is so much room for opportunity and growth, as long as you know how to grow. Not only can you generate leads, but you can also generate a lot of great friends. If you’d like some more advice about how to increase audience engagement and get followers, please feel free to reach out to me directly.
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