By now, as an entrepreneur, business owner, or business associate, you realize that your potential clients or associates have already been programmed to believe that opportunities that sound too good to be true usually are. The secret, then, is to present an opportunity that has unlimited potential in extremely realistic terms.
Read that last sentence again carefully. The secret is to present an opportunity that has unlimited potential in extremely realistic terms. It is “the secret” because so few people do it this way. If you do not do this, you will lose opportunities – money – everywhere!
To put it another way, even though you think your business is UNBELIEVABLE and INCREDIBLE, when you are sharing your opportunity, make it sound BELIEVABLE and CREDIBLE.
The sport of golf offers a perspective on this point. Many men and women play golf. The ratio of those who play golf to those who play professionally is huge—maybe 100,000 to one. Obviously, not every person who plays golf is going to make a living at it.
Even though you might be a “star associate” or “executive” within your company, the hard work you have put in to attain that status is proof that not everyone else may achieve what you achieve. And that’s fine!
Of course, in an ideal world, everyone in your down line would make millions of dollars and make you super-rich. But your goal is to bring people on board with your vision gradually…!
Instead of beginning the conversation with “Hey, I’ve got a fool-proof way that we can be millionaires and retire early,” why not ask simply, “Could you use an extra $500-$1000 every month?” Your prospects will be more inclined to listen to your opportunity and make a fully informed decision.
This is good language to study when handling objections. When people claim that they cannot afford your product or opportunity, you can say something like this: “Listen, I know times are tough, but let’s be honest. If I can help you make just an extra couple of hundred dollars a month, that would help a little bit, right?”
As you work with your associates to build their businesses (and yours!) you will develop the type of relationship with them that will make it comfortable and appropriate to dream together about the future, bigger profits, and early retirement. Prospects will always respond better to an opportunity that will meet a need rather than fulfill an outrageous fantasy.
From my experience, there are 2 motivators – pain and pleasure. And I have found that most people are more motivated by pain. If you can solve a problem for them, they are likely to join you no matter what you are doing, selling, or promoting. If you can help them with a need, want or desire, they will go along with you. In this economy, if you can help people make an extra $200 a week – even an extra $200 a month – you would be helping a lot of people. And if you want to get rich – or at least make a lot of money in this industry – you will have to help a lot of people make some extra money.
The more people you help, the more money you make. The more problems you solve for people, the more successful you will be.
Here’s one last tip: The answer is always in the question. When people ask “how much money will I make?” – a good answer is “how much work are you willing to put in?” If they ask, “will you guarantee my success?” perhaps you would respond “will you guarantee me your work ethic?”
Best in business,
This has been adapted from my book, Make Your Vision A Reality. This is just the tip of the iceberg. And you know what, you can get the whole book, right now, for FREE. That’s right! Value all the way. Schedule some time in my calendar and see how it’s done!