Marketing Methodology Magic

I started networking using “old school” methodologies – the 3-foot rule – and so on.  I am insanely successful with this.  I am a master of offline marketing.  Then I realized the power of the Internet and its ability to allow me to connect to far more people through online marketing than I’d be able to see or phone in any given day.  The strength in generating leads through online marketing strategies and methodologies is massive and cannot be ignored.  But where is the magic?  The offline marketing principles cannot be ignored and if you are not taking advantage of the world of online marketing you might as well close shop right now!  The magic will come to you when you meld these two worlds into one.  Blur the lines!  Be everywhere!  Draw no distinction between your online marketing world and your offline marketing world.  Then you will see the magic!

Related

JOIN THE DISCUSSION

Comments

  • Louis August 25, 2009 at 12:12 am

    I agree totally. A savvy network marketer is comfortable with online and offline marketing techniques.
    A great duplicatable offline technique is the C.A.P.I. It is a powerful tool that creates instant rapport with anyone you meet.
    The C stands for COMMON GROUND. You can begin a conversation with anyone by establishing a simple brief common ground with them. For example, you see someone at the airport reading a book you’ve read. At an appropriate moment, you make a positive comment about the book.
    The A stands for AFFIRMATION. You affirm the person with a sincere compliment You might affirm their interest in the book they are reading.
    The P stands for PERMISSION. You must get their permission to share information about your product, service, or opportunity. How do you do that? There are many ways. Use your imagination.
    Let’s say they are reading “Rich Dad, Poor Dad,” by Robert Kiyosaki. You might affirm their interest in financial literacy. Then, you could say, “I help people achieve the financial freedom that Kiyosaki writes about.” Wait for a response.
    If the person asks you how you do it, she has given you permission to offer INFORMATION, which is the I in C.A.P.I. If the person doesn’t ask, don’t offer anything.
    Your information should not be the verbal assault of a long sales pitch. Ask for an email and phone number and promise to send a link online. Schedule a followup phone call to answer questions.
    You begin offline. You direct the prospect online. You followup in person.
    Try this. You’ll be thrilled with the number of leads and enrollments you’ll generate.

    Reply
  • Louis August 25, 2009 at 4:12 am

    I agree totally. A savvy network marketer is comfortable with online and offline marketing techniques.
    A great duplicatable offline technique is the C.A.P.I. It is a powerful tool that creates instant rapport with anyone you meet.
    The C stands for COMMON GROUND. You can begin a conversation with anyone by establishing a simple brief common ground with them. For example, you see someone at the airport reading a book you’ve read. At an appropriate moment, you make a positive comment about the book.
    The A stands for AFFIRMATION. You affirm the person with a sincere compliment You might affirm their interest in the book they are reading.
    The P stands for PERMISSION. You must get their permission to share information about your product, service, or opportunity. How do you do that? There are many ways. Use your imagination.
    Let’s say they are reading “Rich Dad, Poor Dad,” by Robert Kiyosaki. You might affirm their interest in financial literacy. Then, you could say, “I help people achieve the financial freedom that Kiyosaki writes about.” Wait for a response.
    If the person asks you how you do it, she has given you permission to offer INFORMATION, which is the I in C.A.P.I. If the person doesn’t ask, don’t offer anything.
    Your information should not be the verbal assault of a long sales pitch. Ask for an email and phone number and promise to send a link online. Schedule a followup phone call to answer questions.
    You begin offline. You direct the prospect online. You followup in person.
    Try this. You’ll be thrilled with the number of leads and enrollments you’ll generate.

    Reply
  • Drew August 25, 2009 at 1:28 pm

    wow Louis. these are great insites. you hit the nail right on the head. I love the CAPI analogy. Thank you for that. I like especially the P – asking for permission. That is a key ingredient. Keep doing all that you do for our incrideble industry

    Reply
  • Drew August 25, 2009 at 9:28 am

    wow Louis. these are great insites. you hit the nail right on the head. I love the CAPI analogy. Thank you for that. I like especially the P – asking for permission. That is a key ingredient. Keep doing all that you do for our incrideble industry

    Reply