The most important of all MLM tips as we come to the end of the year is that your December Strategy could equal a BOOM or BUST for you in 2011. What you do now could make or break you in 2011 and beyond! What are you gonna do?!?
Here comes December and the holidays and, you know what? No one wants to start a business in December. There is simply too much going on. If you believe that, check out this story:
Years ago a shoe company sent two salesmen to Australia. They traveled via different modes of transportation and neither knew the other was there.
Within 24 hours, both salesmen contacted the mother company.
One said, “Aborigines don’t wear shoes, get me home now!”
The other said, “Aborigines don’t wear shoes, send boat loads!”
Guess which one made some serious dough????
MLM Tips re December
Network marketers and the month of December share a similar story. Experienced network marketers will have their best month in December whereas amateurs pack it in for the month. What is the cost of losing that momentum? December forms the foundation for, carries the momentum of, and creates the continuity for the upcoming year. Unfortunately, most networkers pack up by the 10th of month. Are you ready to pack it in and risk losing out on massive opportunity plus risk never being able to ramp up the momentum as the new year gets under way?
At the same time as the inexperienced call it quits, the experienced networker is saying, “Fine by me!” Let them quit for now – it reduces my “competition” by 90%+. As mentioned before, that 90% will also spend the first 6 weeks of next year trying to rekindle their and their team’s enthusiasm because they lost all of their momentum, their continuity. That means they are, in essence, out of commission from December 10th until the middle of February, giving us experienced folks and people who know the December Phenomenon an incredible advantage over those who have closed their business for two months!
Looking at this from another perspective, imagine owning a family-style restaurant where a similar family-style restaurant sits just across the street. Of course, both restaurants are competing for the same dollars from the same families. How would it feel if your competition across the street closed for two months? Pretty good, right? Now, imagine what could happen for people who know these two MLM Tips (that I’m about to tell you) when 90%+ of all network marketers shut down. Using the previous analogy, that would be like 90% of the restaurants near you closing down. Nice!
MLM Tips: Consider the 80/20 Rule
After all is said and done, about 20% of the people that we talk to are serious candidates. 80% are not.
In months like June and July – any month except December – the 80% give us lame excuses. They say things like, “I have to fix my porch;” “I’m saving for vacation;” “I just got back from vacation.” The list goes on and on – we’ve heard them all. Yet, we press on and keep talking to people. In December, however, that same 80% has an easy cop-out excuse: “Give me a call after the holidays.” What actually happens is inexperienced network marketers hear the same excuse over and over rather that a bunch of different excuses and begin to actually believe that nobody wants to talk to them until after the holidays! They believe the collective consciousness of the 80% and call it quits! Realize the fact that this seasonal cop-out excuse is actually just the same excuse as all the others but, perhaps, in disguise.
The magic is that the 20% that come to the table in the other months are “pretty interested” and the 20% that come to the table in December are highly interested, ready to buy and ready to join. Why is that??? Just using a little common sense, ask yourself, what month of the year does a lack of money and a lack of time resonate the most? December. The 20% that are interested in December are likely to be more interested than average because they’re interested on top of the potential lack of time and money!
MLM Tips: Help Your Team Help You
Your team is your most appreciated asset. And they appreciate you too! They look to you for guidance and direction. Help them to appreciate the fact that December is going to be their time to shine, as these MLM tips described above. Plus, if the above MLM tips are put in place and implemented correctly, next year will be the team’s best year ever, and it’s really easy if they just follow this simple suggestion.
Meet with your teammates and ask them if they want next year to be a record year. Have them write or re-write a goal statement. Go over their goals with them, taking their goal statement and scheduling 8-10 hours of calls with them during the first 2 +/- weeks of December, helping them where they need improvement. Since December is such an easy month to recruit and you’ve made 18-24 hours of calls with people they have to many things going on, sign-ups, getting people started etc., the result is a skilled, growing, and authentically optimistic team when January 1st comes along.
While others scramble to get their team re-started, you and your teams take these MLM tips, strategize, and implement and pull further and further away! How sweet it will be!
To Your Success,
PS – If you are ready to work this December, and you need some help, give me a ring! We’ll set up an end-of-year strategy that will set you up for success in 2011.
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