We’ve talked about networking on Twitter numerous times on this blog, offering specific Twitter Marketing Strategies as well. Unfortunately, some people get hung up just out of the gate, so to speak, and never even give the more advanced business building strategies a try. Well, this blog post is for YOU!
This networking on Twitter for newbies post is formatted in the ever-popular “learn/apply” format so you can quickly find the information that you’re looking for. Learn the point in the “learn” column. Further details, explanations, applications, and examples are in the “apply” column. Many have said this is quite valuable. If you’re not up and running – networking on Twitter – by the time you finish reading this, post a comment below and my community and I should be able to get you moving!
How to Get Started Networking on Twitter
|Twitter is currently the 10th most visited website in the world.||The reason for using Twitter is not only to network with people throughout the community but also to update others with different posts and different things (articles, videos, quotes, etc.) you see around the Internet that you like. Furthermore, networking on Twitter is a way to make valuable connections and relate with other people on specific topics. Basically, your main goal for networking on Twitter is to create a large following of people with common mindsets and goals. In order to do this, you have to post relevant content for your niche within Twitter. Remember, Twitter is another marketing arm out there that can help you get leads.|
|Some important steps to remember when signing up for a Twitter account.||1. Your username will be the public name displayed after the url: “twitter.com.” So choose something that has your name in it, your brand name, business name, or anything that relates to you.
2. There will be checkbox after entering your email address that states “let others find me by my email address.” Remember to check that box – it will help others find you easily.
3. After the first part of creating your Twitter account, you will arrive to an “interests” page that gives you a list of recommended Twitter pages to follow depending on your different interests. Twitter suggests you follow 10 people to help you get started with your new account. It is important to follow Twitter accounts with a large group of followers because these followers are looking for people to follow who share similar interests.
|Edit and customize your Twitter account to look more professional.||Look for the “What’s Next?” section on the right hand sidebar. Remember to follow those three steps (writing your first tweet, setting up mobile notifications, and customizing your profile)! After completing the “What’s Next?” steps, go to the top right-hand side of the screen, click on the down arrow, and choose settings. Under settings, go to notifications, click on the two first options – those are definitely must-clicks as you want to know when someone is following you and when you receive a direct message so that you can talk and network with people. Next, click on the “design” tab so you can choose a theme for your twitter page. Selecting a theme will allow people to see you are more creative and you are actually putting time and effort into setting your account. You may choose one of the pre-set themes or you can click on the link “Themeleon” – where it provides more themes to choose from – on the right hand side toolbar.|
|In Twitter vernacular, “Networking on Twitter” means to start following other people and build relationships with them!||On top of page, click on “who to follow” and you may search on pages or people to follow who have the same interests as you. Again, the more people you follow who have a large base of followers, the more likely you have a chance to create a large following of your own. Remember you must be tweeting relevant content to your Twitter account so that your followers find that they get valuable contents from your tweets; in turn, they will continue following you and recommend others to follow you as well.|
|The bad and good news of networking on Twitter: almost everyone on Twitter is selling something.||The bad part is that many Twitter accounts are selling something and there are a lot of affiliate links and affiliate marketing. Where there is a lot of affiliate marketing, there is typically little networking on Twitter. The good news is that this makes it easy to stand out while you are networking on Twitter – as long as you do NOT do what everyone else is doing. You want to be unique and less sales-y.
Finally, as we stated in the last blog post on Twitter Marketing Strategies, use a smiling picture and write a bio that can relate to people.
Final Tips about Networking on Twitter for Newbies
There are many automated tools that you can use with a number of social networks, Twitter being just one of them. While these tools allow for efficient content posting, you have to be sure that you don’t overdo it. Here are some “dos” and “don’ts” about how to best reap the benefits of automated Tweets:
- Don’t post the same content to multiple social networks at the same time. It “screams” automation and makes you look like a robot.
- Do post valuable content, not regurgitated garbage. People appreciate a constant flow of appropriate and on-topic content. That’s why they are following you!
- Don’t post vastly more automated content than “real” content, that you actually typed with the purpose of providing value and building relationships. People are there to get to know real YOU, not the automated you.
- Do keep it interesting; keep people guessing and coming back for more!
Be careful if your automation tools enables automated following. If you follow too many folks in a particular time frame or you follow vastly more people than are following you, your Twitter account can be shut down and all your hard work – including the building of your brand – will go down the tubes. You’ll have to start all over again!
I hope this information about networking on Twitter is valuable to those of you who are just starting out. Take it slow, be consistent, and make the most of the relationships you’re building. Once you get set up, give me a shout: http://twitter.com/drewberman! I look forward to hearing from you soon!
Best to you in all you do!