If you’re not familiar with our “learn/apply” format, in the learn column, you’ll find simple concepts that support the topic at hand. In the apply column, you’ll find details, explanations, and perhaps even examples that further support the learned concept.
Networking Tips for the Network Marketing Professional
|In network marketing industry, you don’t need to learn to sell.||In network marketing industry, you need to learn to build relationships. Relationships are the foundation of the industry and networking is the foundation of relationship building.|
|As a newbie networker, it might be difficult to have impromptu conversations with strangers. Therefore, you have to scout the scene ahead of time.||Basically, find out who will be there! Discover existing friends that may be attending, know which industry gurus who will be there, or identify others you’d like to meet. Also, prepare conversations and topics of conversations ahead of time. Preparation goes a long way towards success. But don’t go overboard! Preparation to the point of memorizing a script may just throw you off.|
|Bring a friend to the network marketing / social networking / business networking event.||As mentioned above, discovering existing friends to co-mingle with at events is profound. If no friends plan to attend, then bring one! Ideally, your confidant would be more outgoing than you and push you to meet people – and maybe blowing your horn a little bit for you too. So pick wisely.|
|One-to-one networking tips become magic if you network when you don’t have to.||You read it right. Network when you’re not in need of your network! Meet former colleagues for coffee. Schedule for lunch. Reminisce but always keep it positive. Talk about your entrepreneurial endeavors mater-of-factly, not as a sales pitch.|
|Remember that you are building relationship so let the other person talk!||Nobody wants to listen to someone else talking about themselves, their sales pitch, or their experiences all the time. You build relationships by giving others a chance to speak. You simply listen. And really listen. Typically they will provide you plenty of opportunity for you to help them.|
|When it’s e-networking, be no different than you would be offline.||Though there are different rules – and therefore different networking tips – for online engagement (be it Facebook, twitter, LinkedIn, etc), the key is to be no different than you would be in person. But be cautious when it comes to how casual your written words are since it’s a lot more difficult to understand the context of someone’s words without facial expressions, body language, etc.|
|Communication is super important.||If you’re going to use online services to make connections and build relationship, you have to “talk” with people, update people, share ideas, and ask questions – just like you would talking to someone face-to-face or on the phone. The only difference is that the computer facilitates mass communication to thousands of people at a time. Though you’re masked by a computer, the real you is sure to come through in your written words.|
Final Networking Tips for the Network Marketing Professional
While the aforementioned networking tips are important, they will be utterly useless unless you truly internalize the fact that if you’re going to be successful with network marketing or any type of direct sales or even sales in general, you need to be comfortable talking with people. And as with just about anything, practice makes perfect. In time, you may find that this “networking stuff” isn’t for you. You may never become comfortable talking with strangers, talking in front of other people, and exposing your vulnerability. However, if you learn, push, and persevere – practice, practice, practice – you may find talking with people – friends or strangers, individuals or groups – more and more comfortable. So, before you dive head first into uncharted territory, start talking. It may indeed set you free!
Best to you in all you do!