What To Do After the 7th Annual NY XPO for Business

New York XPO for Business

New York XPO for Business

A wonderful day was spent at the 7th Annual NY XPO for Business, a day of networking and collecting contact information from perspective partners and clients. You met some wonderful people; you talked endlessly about what you both do. You made new friends who are open to what you might have to offer. What do you do now?

Actually, the answer is easy. Call them. Not if they’re still at the event and/or the event is still going on. Give them a couple of days to get back to their business and settled down. A few days can go by without them forgetting you. They will appreciate it if you don’t come on like gangbusters barley moments after you have met. There is plenty of time to continue building your relationship with them and guiding them to the first steps in getting to know their potential new business. What you are doing is deepening the relationship to establish yourself as an expert in your business, and to instill in them a sense of trust that you are not just going to sell, sell, sell, but you are actually going to nurture them when they come on board with you.
Most prospects come to you with a mild, but skeptical, interest in what you are offering. Virtually everyone is getting hit with offers to ‘become your own boss’ or ‘retire a millionaire’ every single day. The Internet is overflowing with them. Especially once the ad-engines discover that you are interested in being your own boss as a home-based entrepreneur. They all sound alike and they all promise the same thing. That isn’t what you are doing…right?
Now, put these new prospects on your list and schedule your call to each of them. The initial call is to rebuild the new connection and to set an appointment for a future follow up discussion. The most important thing to remember while making this initial follow up call is to ask questions, listen to the answers, address their concerns directly, and to ask their permission to take them further into your business discussion. This is how to build trust. Ultimately, you are asking them for a Yes or No answer. There is no Maybe. MaybeLand is your biggest time killer. Therefore, ask them if they want to look further. Yes? Give it your best shot. No? Thank them and move on. You are on your way to building a great business.
From the office of Drew Berman, contributed by Seth Lefferts. Seth Lefferts is an entrepreneur, consultant and business owner. He has spent many years in the corporate environment and has discovered that there is a way out. He is now teaching how to utilize the skillset that it takes to break free and become your own boss, and how to realize your dreams. Learn more at www.DareToDreamNow.Us.

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