Not In My Backyard – The Positive Outcome of a Huge Lesson Learned

Not In My BackyardAre you familiar with the term not in my backyard or sometimes called NIMBY? Here is a great example where it actually has a positive spin!
Something very amazing happened just a short while ago that helped me to learn a huge lesson. There is a saying, “not in my backyard”, which we’ve always referred to as NIMBY. I have been hearing it for decades, but it has always seemed to have been used in the negative context of, “I don’t want that built in my backyard”, or some such thing. I remember referring to “not in my backyard” when I came home from a long trip five or six years ago late one night and, upon waking, looked out my rear window to see the woods had been taken down to build a house – virtually in my backyard. I immediately thought “NIMBY” and put my house on the market (I ended up staying for five more years). For many years I had experienced a dense wooded area with no houses in sight. Now I live with a house out my rear window. Yes, negative connotations.

Not in my backyard – NIMBY – with a positive spin!

This time around I am using the term NIMBY in a very positive context. My compatriots and I are all Independent Associates of a company called Isagenix International LLC that is based just outside of Phoenix, AZ. This amazing company was founded in 2002 by John Anderson, the master formulator, and Jim and Kathy Coover, two extremely successful veterans of the direct-to-consumer, multi-level marketing business. The company designs and markets a line of superfoods that have been helping many thousands of people get their lives back on track through cellular cleansing and nutrition to promote weight management and extreme health. This is something that fitness center owners have a lot of vested interest in. Isagenix International has been growing exponentially for nine years now and is becoming known in the business world as one of the top quality, fastest growing businesses in the world. After numerous awards and commendations you would think that someone living in and owning a fitness center in Phoenix would be all over this. Not in my backyard…?

Not In My Backyard

Just a couple of weekends ago Drew Berman and I were out in Los Angeles at an amazing event called Craig Duswalt’s, Rockstar Marketing Bootcamp. Craig has an incredible system he has developed for thinking outside of the box to develop recognition of rockstar-like status in any industry. Many highly recognized people attended this event, including a couple who own a fitness facility in Phoenix (hmm) who are quite renowned, having a former President of the USA as one of their clients, along with many other high-profile clients. To my utter surprise, they had not heard of Isagenix. Here is the not in my backyard – the “NIMBY” – part: they live virtually in the hometown of Isagenix International and were not aware of this phenomenal tool for their business. Being so high profile, they cautiously reviewed the line of superfoods, then met with a couple of the top management within Isagenix for a full tour and overall planning discussion. Suffice it to say that as of the end of the meeting they were fully on board with the plan and are extremely excited about the possibilities.
Not in my backyard – no more!

A NIMBY Lesson Learned

The big lesson that I took away from this is that you can never assume that an area of the country has been saturated with information about a high profile business and that sales are no longer possible. Everybody is a candidate for learning about what you have to offer, be it a business opportunity or your own flavor of services; you have to talk to everyone. You would think that the home city of Isagenix would be one of the areas with the least opportunity after nine years, but the proof is in the results. Open your mouth and talk to people. That is the lesson for today!
From the office of Drew Berman, contributed by Seth Lefferts. Seth Lefferts is an entrepreneur, consultant and business owner. He has spent many years in the corporate environment and has discovered that there is a way out. He is now teaching how to utilize the skillset that it takes to break free and become your own boss, and how to realize your dreams. Learn more at www.DareToDreamNow.Us.

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  • Rebecca Chmielewski October 7, 2011 at 4:49 pm

    Great truth, Drew. Thank you for the wisdom. See you soon I hope 🙂