Is your site the epitome of effective Calls to Action? Probably not. To be fair, always the student, we set out to learn more about creating effective Calls to Action. What we learned was eye opening at the least and earth shattering in some cases! As we continue to implement what we've learned, we felt it only fair to share the wealth in knowledge with you.

By now, as an entrepreneur, business owner, or business associate, you realize that your potential clients or associates have already been programmed to believe that opportunities that sound too good to be true usually are. The secret, then, is to present an opportunity that has unlimited potential in extremely realistic terms. It is “the secret” because so few people do it this way. If you do not do this, you will lose opportunities - money - everywhere!