Leads. It doesn't matter whether you're talking offline or online conversion. Whether you're meeting someone at the bank or local chamber of commerce networking event or finding someone with a similar mindset and interests in a group in Facebook, the process is all the same. That's the magic in taking something that's seemingly complex and boiling it down into steps. Follow the lead conversion steps and you're golden. Check out this video where I lay it out in the amazing Venetian Hotel in Las Vegas, NV.