Plain and're going to get those confrontational questions from quality leads and prospects. While listening to The Psychology of Asking, by Jeffery Combs, I heard something that stood out, "think of your prospect's questions as carefrontational questions". It's where you care for yourself enough not to get confrontational with your quality leads.

It's easy to think that the more you say about how great your business is, the better your conversion rate will be. My mind kept whispering, "tell 'em more and they'll buy!" Instead of getting more sales and great customers, I was getting tired, hoarse and discouraged. Can you relate? A very successful coach and entrepreneur then told me to do two things: stop talking so much and buy an egg timer and time my conversations. He wasn't kidding!