What is the Prospect Tipping Point? The Prospect Tipping Point is that point where the prospector finally tells the prospected why they should give a hoot about what they're being told. In other words, the Prospect Tipping Point is the point at which the prospector answers the questions, "What's in it for me?" and "Why should I care?" for the prospected.

People do business with people, not websites. The more high tech we get, the more high touch we need to be. Your website is up and running. You blog on a regular basis. Your facebook account is up-to-date and interesting. You tweet often and are mastering Google ad words and your pay-per-click campaign is a well oiled machine. Great! Good for you. You are doing everything right. You are a current, hip, cutting edge entrepreneur. Well done. If it is working, don't stop. But that is only half of the big picture.

What can we do offline that cannot be ignored, can produce dramatic results, is completely duplicatable, simple, and even fun that can bring together old school skill and the power of technology? It's all about High Tech AND High Touch. Remember - as good as you are on the internet - you still need to keep it real. It's still about the people, connecting with and helping people.

Where is the magic? The offline marketing principles cannot be ignored and if you are not taking advantage of the world of online marketing you might as well close shop right now! The magic will come to you when you meld these two worlds into one.