In our last segment we met Don Spini, author of "Sixty Seconds to Yes", presenter and all around expert on the psychology of sales and the process that we all go through when buying something. Don Spini, an observant man, breaks down the psychology of sales and the buying process into these three stages: 1) Exploration; 2) Validation; and 3) Conflict Resolution. In this segment we will cover the first stage, Exploration.