In “Hope Is Not A Strategy”, by Rick Page, he discusses the different salesperson types that are required in today’s business world to handle a complex sale. It used to be pretty simple - a salesperson meets with a potential buyer and they would discuss the product or service, the delivery time and the price. If everything looked right, then an order was placed and all was great. However, in today’s world where you can pretty much find anything on the Internet at a great price, there is a lot of competition for the business.
In the corporate culture there is a lot of politics that tend to get in the way of efficiency. Many times there is a good intention to buy a product or service that could increase the efficiency of the business and potentially boost profits while reducing expenses. In today’s complex sale, with the process of purchasing spread out over the different levels of the business, the seller now needs different salesperson types to address the sale at both low and high levels within the buying organization.
Network marketing, while more simple than the complex sale, still has a bit of a twist to it!