Talking Less Saved My Business

I was drowning in things to do from the moment I got up to the second I closed my eyes to sleep. There was never enough time to get everything done. I love working from home and I love my family but I was overwhelmed and consumed. How to balance it all was the biggest challenge of my life.
Most of us work as hard and fast as we can. If you’re like me, developing a full-time income through a direct marketing business, is an amazing balancing act. We all have the same amount of hours in a day but successful folks know how to use them better. They know how to work smart. So, what’s the secret?
Coming from a corporate background, not many of my “old” skills transferred well to my new network marketing business, which depends on mastering great one-on-one conversations and sharing information with prospects, customers, teams and leaders. Frankly, it just wasn’t happening the way I wanted. More precisely – I – wasn’t happening. I was working hard but not smart.
It’s easy to think that the more you say about how great your business is, the more you explain why your products are the absolute best and the more you share every detail — the better your conversion rate will be. My mind kept whispering, “tell ’em more and they’ll buy!” Instead of getting more sales and great customers, I was getting tired, hoarse and discouraged. Can you relate?
Luckily, my terrific mentor, Drew Berman, a very successful coach and entrepreneur, knew exactly what would help. He told me to do two things…

Drew gave me these simple techniques and they’ve changed and improved my life and business forever:

  1. Stop talking so much. [Horrors! Really?]
  2. Buy an egg timer and time my conversations [Are you kidding me?] No, he wasn’t.

If working smarter is your goal, try these other helpful tips:

  1. Set the egg timer for all your calls. Don’t over talk.
  2. Talk about things that get the results you want.
  3. Talk less. Share professional tools, CDs, DVDs, Internet links.
  4. Ask great questions. Listen then respond.
  5. Answer with, “Hello. Thanks for calling. How can I help you, I’ve got 7 minutes?”
  6. Record your schedule on your answering machine: “I’ll be returning calls today between 6:00pm and 8:00pm.”
  7. Don’t answer your phone between 3pm and 4pm – keep that time for the kids.
  8. Schedule time for your family – spouse date night, family night, etc.

We’ve all heard, “A picture is worth a thousand words.” When someone asks what you do, be ready to paint the picture of your business with just enough words to stir their curiosity. Time is unique and irreplaceable. We can all benefit from talking less and enjoying life more.
From the office of Drew Berman, contributed by Stephanie Weems.

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  • Louis October 27, 2009 at 12:51 pm

    Thank you for this important reminder. At some point, most network marketers have heard this wisdom. But, oh, how easy it is to forget.

  • Louis October 27, 2009 at 8:51 am

    Thank you for this important reminder. At some point, most network marketers have heard this wisdom. But, oh, how easy it is to forget.