Target market definition can be a difficult task for anyone. But it doesn’t have to be! I’m sure you’ve deliberated this if you’re thinking about starting a new venture. There are so many tips, tricks, and methods out there, so which one is the best? My mentor and friend, Ray Higdon, teaches you the best ways to figure out your target market and reach them through your channels in his “3 Minute Expert” course. Here are three awesome tips that I’ve learned from the best of the best!
Want to define your target market? Look inside of you!
First of all, you have to look at what you’re passionate about! I am a firm believer that there is nothing without passion. Don’t just pick something because it’s popular at the moment. If you love working with teachers, then go with it! If you hate working with pets, don’t do it! If you’re consistent about the content you put out, it will work! You just have to remember to pick something that you’ll actually enjoy. People will be able to see it in your content if you’re not 100% invested into what you are talking about.
Next, you should choose wisely and figure out what you can do based on the knowledge you currently have. This is going to be the best way to give people what they want. Remember that you always need to be focusing on solving problems for your associates/clients/customers. You should be knowledgeable enough in that target market that you can provide value and problem-solving tips to those who seek you out. Even if your particular target market choice doesn’t work out the first time, do not fret. You can always change it! At least you will have learned something in the process!
Don’t become too overwhelmed or try to take on too much at one time!
Last but certainly not least, you need to remember to keep your marketing channels focused! Don’t talk about pets and makeup and cars and traveling. That is way too much to take on! Keep it simple by honing in on one area and running with it from there. You can become the expert of a target market and then move onto a new one once you’ve mastered that. This is some next level stuff here, though. Your first area of focus needs to be simple and only involve one topic.
If you follow these tips, you will be able to define your target market in no time! The rest will start to flow once you’ve figured this one out. You’re on your way to creating your brand and becoming the expert I know that you can be! Let me know if you would like some more tips by contacting me and I will get right back to you. Hope to hear from you soon! If you got some value from this, please feel free to like, share, or comment!
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PS: Want to learn more from my mentor, Ray Higdon? Check out his game-changing methods!