Using Your Influence for Strategic Management: The Pareto Principle

Using your influence for the strategic management%2C the pareto principleWelcome… or, Welcome Back – make sure to enter your info in on the right for your 7 secrets to prospecting and recruiting free gift.

Like it or not, every successful organization is going to be too big to always stay in touch with everyone. However, using your influence and the Pareto principle you can get past this little snag and be a success in network marketing. Want to know how? Read on.

Every organization (yours included) is based on leadership. Someone is always in charge, no matter the size of your organization (even if, at this point it is small).

Ultimately, the sign of a good leader is a person who gives their people the tools they need to run with. One of the things that one of my mentors once told me was to, “Love your customers. Lock arms with your business builders. And Run with five.”
That being said, let’s plan for success and assume that in the near future your business is going to be quite successful (Hundreds of clients or maybe thousands of clients). Now, can you work effectively with such a large number of people? Absolutely not. In reality, you can only work effectively with about 2-5 people.

Keeping this in mind, today I want to discuss something that is important, especially for people just getting started in network marketing. Today I want to talk about the Pareto principle!

What is the Pareto principle you say? Simply put the Pareto principle can be simplified to “the 80/20 rule”, meaning that 80% of your results from your business are going to come from 20% of your organization.
The challenge with this principle then becomes that this means that 80% of your people will only produce 20% of your results (or your income- ouch). This means that a good network marketing tactic would be to work with your top 20% of your organization.
For example, let’s say you have 100 people in your organization. Making your top 20%, 20 people (simple example, easy math, stay with me). Now, you DO want to be in contact with these top 20 people, BUT you only want to personally work with your top 20%, which (for this example) is only your top 4 people.
If you can work with your leaders in this way you’re going to see massive results in any organization, ESPECIALLY in network marketing.
I know a lot of people fear network marketing because they think they don’t know anybody, but it’s not about who you know. It’s about who the people you do know might know and who those people know (and so on and so forth). By using strategic management and working with your top 4-5 people, you’re going to see substantial results.
Be Great!
Thinking about coaching? Check out the Work with Drew Berman tab where I can help you go from hobby income to professional income!
PS: Feel free to like, share, or comment if you got some value from this or know someone that might!
Did you see our latest blog at
Click here and please leave a comment,
retweet, or “like” on Facebook!




  • lynette b July 24, 2016 at 11:58 am

    Wow I’ve never heard of the Pareto Principle before Drew. Thank you so much for sharing your tips on how to use it strategically for our business.

    • Drew July 26, 2016 at 6:13 pm

      im glad you liked it Lynette – fell free to share… come on back soon

  • Jonathan Ahn July 27, 2016 at 1:12 pm

    Great principle. Might come in handy one day. Awesome stuff for you to share thanks.