What is SEO: Essential Tools of the Trade

What is SEO: Essential Tools of the TradeNow that you know where to find your content and how to write… you’re done, right? Wrong! In order to be really successful, you need to know how to make your blog visible on search engines. This is called search engine optimization. What is SEO, you may ask?

SEO (Search Engine Optimization) is a method of making your blog or website more visible in search engines, such as Google or Bing.

Before you even write a post, you need to remember this simple definition: the secret to successful SEO is all about deciding the best keywords. Today, I am going to share with you just a couple of tips that I learned from Ray Higdon’s “3 Minute Expert” course. I hope you’re paying attention!
I like to think of SEO as attracting the “crawlers” to your website. Imagine that there are little worms that crawl through the vast world of the Internet. You need to get these worms to you, so you show them the way through your text. You can do this by making your keywords obvious, by italicizing them or making the letters bold. I sometimes even underline the sentence with the keyword phrase.
First thing, come up with a concept. Say you want to talk about multi-level marketing books. That is a fantastic idea! The first step is to head over to the Google Keyword Planner (www.google.com/sktool) and check to see how likely your blog post will be at the top. You’ll need to set up an account, but don’t worry because you never get charged. Enter in your keywords… you want to have a low competition, with a high amount of searches. If you can get creative and try many different phrases, I bet you’ll be able to find something that works for you!
Be sure to always have more than one set of keywords per blog post. Also, make sure that you try to sprinkle in those keywords while you’re writing the content. Don’t go crazy and use the keywords in every other sentence, but just be sure they’re in there a few times. Not too terribly long ago, people were creating web pages by “stuffing” the keywords into the website. Now that technology is more advanced, they will catch you and your website if this is a part of your so-called search engine optimization.
Another great resource is the free headline analysis at the Advanced Marketing Institute website. Here, you can check your headline/title for emotional impact. If your headline has an emotional impact of 30% or more, that means that people are more likely to click on it. You don’t have to do this for all of your headlines, but it is an easy way to see how your headlines stack up. I’m sure that writing great headlines will become second nature to you in no time!

SEO is so important when you’re blogging, no matter what niche or market you’re trying to target.

Without great content and keywords, your blog will get lost in the vast space of the internet. You want your blog to be at the top of search engines so that you can help others be successful!
I hope that the answer to your question, “What is SEO?,” is now more clear than before. If you would like to learn more, contact me directly so we can talk about other ways to make your blog great! I have learned so many awesome things from my travels and networking opportunities. As always, if you got some value from this, please feel free to like, share, or comment with your friends!
Be Great!
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PS: Want to check more from my mentor, Ray Higdon? Click here!




  • Laura February 29, 2016 at 5:05 pm

    Thanks for the helpful advice!